Manufacturers are spending hundreds of thousands of dollars investing within the metaverse.
Gucci, Nike, Burberry and Walmart are correct about a of the companies purchasing up digital land as a manner to promote their merchandise.
Practically $2bn has been spent within the previous twelve months on metaverse staunch property, per analysts.
On the replace hand it’s not correct big companies turning to digital fact: some artists and smaller businesses imagine this fresh technology is the manner forward for retail, and are making merchandise which is able to handiest be sold internal the metaverse.
This film is from Click on – the BBC’s weekly technology boom.
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